Juan Sádaba is an architect, urban planner, and industrial designer. He understands design as a creative strategy to solve problems and create intelligent beauty. This approach can be applied to the different scales of design problems, trespassing the classical boundaries between disciplines. He is currently a part-time professor at the Singapore University of Technology and Design. Juan is also the co-founder and CEO of Nerei Emotional Intelligent, a company focused on new strategies and designs for the urban space, design, and architecture. The company is part of the NER group.