Donna Speigel

Donna Speigel is a Chicago-based creative writer, brand strategist, and interviewer. Her passion is reimagining brand identity for companies, cultural institutions, and individuals by uniquely articulating their essence to create stories and experiences of meaningful connection. Client projects represent a spectrum of design, architecture, arts, fashion, and culture, including the recent rebranding of the Intuit Art Museum and the Kohler 150th anniversary book Be Bold, featuring introspective, narrative interviews with notable creators. Prior to establishing her brand consultancy in 2018, Donna was Creative Director and “voice” of both the Crate and Barrel and CB2 design brands, and V.P., Creative Director at the Leo Burnett Company in Chicago.