Lucas Daniel is a Partner at gravitytank. With over 10 years of consulting experience, Lucas has a passion for problem solving and involving others in the innovation process. In 2011, he saw a need for holistic or systems-level thinking in food innovation and built a team and practice focused on Food Experience Design. Prior to his work with gravitytank, Lucas received his Master of Design degree from the Institute of Design, IIT. He has a diverse background in interaction design, publishing, and cultural anthropology. He holds a BA in Anthropology from UC Berkeley.