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Normal

About

Normal is a small, independent team of creative thinkers based in Chicago. Their work centers on the belief that thoughtfully designed experiences can have a profound impact on how people interpret the world, and that the most powerful experiences come from close collaboration between the client and the creators.

Links

Mas issue bold make bold plans cover

Essay

Make Bold Plans, or Something Along Those Lines

Notes on the BOLD identity by Renata Graw, Founder of Normal