About the exhibition
Industrialization has had a profound effect on the American suburb. Only American audacity could have concocted and executed the formula for mass-produced homes that dominates the suburban real estate market in the United States. And only in America could such a formula become an economic and political juggernaut, making places where matters of personal taste are amplified into cultural bulwarks.
Mass Market Alternatives seeks to exploit the economic leverage and aesthetic principles of mass-market suburban housing in order to diversify its potential customer base and challenge the reputation of the suburbs as enclaves of conservatism and political conformity.
The exhibition was accompanied by two talks by John Szot in Chicago:
– September 27 at noon at Skidmore, Owings & Merrill Chicago
224 South Michigan Avenue, 5th Floor
Open for Skidmore, Owings & Merrill staff and MAS Context donors and contributors.
Author: John Szot Studio
Organizing institutions: School of the Art Institute of Chicago and MAS Context
Installation: Iker Gil, Julie Michiels, and Ken Byron
Printing: American Color Labs
Vinyl lettering: JNL Graphic Design
Models: John Szot Studio
Video: John Szot Studio