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Expressing Opposing Opinions Through Buttons

September 14, 2015

Busy Beaver Button Co. owners and museum founders Christen and Joel Carter share with us ten sets of buttons from their collection and discuss their role in memorable debates.

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Mas issue debate expressing opposing opinions through buttons 01

The Busy Beaver Button Museum, 2015. © Busy Beaver Button Co.

Whether they are metallic or wood, round or square, or even with a 24-karat gold finish, buttons are a great medium to communicate ideas. Since pinback buttons were patented in 1896, they have carried political messages, supported or opposed laws, and made serious or humorous statements. Ultimately, these objects, despite their small size, are capable of tracing meaningful events of our life and our history. For twenty years, Chicago-based Busy Beaver Button Co. has been producing millions upon millions of them, and since 2010 they have also collected them. The Busy Beaver Button Museum is the only button museum in the world and displays over nine thousand historical buttons.


Busy Beaver Button Co. owners and museum founders Christen and Joel Carter share with us ten sets of buttons from their collection and discuss their role in memorable debates.

Mas issue debate expressing opposing opinions through buttons 02
Mas issue debate expressing opposing opinions through buttons 03

In the 1976 Presidential election, Jimmy Carter’s characteristic mouth and and the unusual fact that he was a peanut farmer was used by his supporters and detractors.

Mas issue debate expressing opposing opinions through buttons 04
Mas issue debate expressing opposing opinions through buttons 05

Life in the public eye also meant that wives of the candidates were under fire.

Mas issue debate expressing opposing opinions through buttons 06
Mas issue debate expressing opposing opinions through buttons 07

In the 1970s, President Nixon put cannabis in the most restrictive classification of illegal drugs. People have been fighting this since, in between puffs.

Mas issue debate expressing opposing opinions through buttons 08
Mas issue debate expressing opposing opinions through buttons 09

Franklin D. Roosevelt was elected for a third term to help carry the country out of WWII in 1940. He actually won a fourth term and to this day, he is the only US President to have served more than two terms.

A button featuring running opponents Franklin D. Roosevelt and Wendell Willkie, called the “Salesman’s safety pin,” was a playful take on backing the winning presidential candidate.

Mas issue debate expressing opposing opinions through buttons 10
Mas issue debate expressing opposing opinions through buttons 11

George Haumann designed these mechanical buttons in the 1930s for both sides of the aisle to play with and symbolically kick each other.

Mas issue debate expressing opposing opinions through buttons 12
Mas issue debate expressing opposing opinions through buttons 13

This ubiquitous slogan—”Have a nice day”—became popular in the 1970s. Not everyone had the same opinion about its friendliness.

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Mas issue debate expressing opposing opinions through buttons 15

Nixon official campaign buttons tended to be very straightforward in message and design, and in this case, the retort was equally so. These are from the 1968 election, when McGovern ran against him in 1972. A lot of buttons for and against mentioned Dick licking.

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Mas issue debate expressing opposing opinions through buttons 17

Avis started using this slogan in the early 1960s and was perfect fodder for the counter-cultural movement at the time.

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Mas issue debate expressing opposing opinions through buttons 19

Prohibition lasted from 1920-1933. Alcohol became illegal mostly for moral reasons pushed by temperance fighters. The umbrella is the symbol worn by the “dry” teetotalers while a “wet” supporter would don a beer on their lapel.

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