The Limits of Google

Google has become the source of all knowledge. It is an incomprehensible mass that grows and covers everything. One of its most popular tools is Street View, which allows you to see or walk in remote areas via the computer screen. But, does actually it go as far as it looks?

For example, if we use Street View to observe the city of Madrid and decide to look for “slums,” we can see them in the satellite view, but if we want to travel through these areas, everything changes. The Google car stops and fails to gain access to these spaces. We can’t view what is happening inside.

We are faced with a situation of invisibility. These areas live at the limits of Google… and at same time, in the analog world, we are at the border, the edge of a social, economic and urban existence.

A project originally produced for lagaleriademagdalena lagaleriademagdalena.com